Laurelin Labs
Innovate, learn & grow
AI-powered digital marketing built on 17+ years of enterprise experience.
Professional Pedigree
The methodology was developed at agencies such as iProspect, Croud & Brainlabs. We bring enterprise-level sophistication to every client.
Why Laurelin Labs?
Enterprise-grade thinking
Our methodology was built at iProspect, Croud & Brainlabs working with Amex, Levi's, Post Office, ASOS, Sky & Heathrow.
Boutique delivery
You work directly with a Director-level strategist: not a junior account manager. Every output is bespoke
AI-native from day one
We don't bolt AI onto existing processes. It's embedded in our methodology, our tooling and our delivery.
Proven frameworks
Our RAG (Red, Amber, Green) analysis, opportunity modelling and strategic statement approach have driven measurable commercial results for global brands.
Award Winning SEO Specialist
Best Use of Search Marketing award
Delivering Revenue through Non-Brand SEO Award
Drum's Organic team of the year award
The Best Integrated PPC and SEO award
SEO is great! Use us to use it to your advantage
Piers Butler - Founder
How our services work together
Interconnected StrategyOpportunity Analysis
Discover how much visibility you're leaving on the table: and what it's worth.
97%
of search demand uncaptured in the average category
What you get
- RAG keyword analysis: every keyword mapped to Red / Amber / Green status
- User journey segmentation across Awareness, Consideration & Convert
- Share of voice vs 3–5 named competitors across organic & paid
- Market share calculation: your % of total available search demand
- Tiered opportunity model with estimated traffic & revenue uplift
- Branded executive summary ready to share with leadership
Why it matters
- Most brands compete for 1–3% of available demand
- Replaces gut feel with data-backed commercial rationale
- Creates urgency: stakeholders see the gap in black and white
- Foundation every other service is built on
SEO + LLMO Audit
The most thorough technical review your site will receive: now with AI-readiness built in.
+46%
organic visibility uplift delivered for Levi's after technical fixes
What you get
- Full site crawl analysing 100+ signals across every indexable URL
- Crawlability, indexation, redirects, internal linking & canonicalisation
- Core Web Vitals, page speed & mobile experience across all devices
- Structured data, schema & hreflang implementation review
- LLMO layer: E-E-A-T depth, entity coverage, citation readiness & AI answer-format alignment
- Every issue scored by effort vs impact: a prioritised action plan, not a flat list
Why it matters
- Technical issues block rankings regardless of content quality
- Core Web Vitals are a confirmed ranking factor
- AI search is changing how customers find answers: LLMO is now essential
- Developer time spent on fixes that move the needle
PPC Audit
Find out how much of your paid budget is working: and how much is being wasted.
20–40%
of PPC budget wasted in a typical unaudited account
What you get
- Account structure review: architecture, campaigns & ad group logic
- Keyword & match type analysis: cannibalisation, gaps & redundancy
- Quality Score & landing page alignment audit
- Audience strategy, Smart Bidding & RLSA configuration review
- Performance Max decomposition: where your spend is actually going
- Budget reallocation recommendation with estimated ROAS impact
Why it matters
- Most accounts waste 20–40% of budget on low-intent queries
- Performance Max hides inefficiency without active management
- QS of 4 vs 8 can mean paying twice the CPC for the same position
- Every improvement to structure compounds over time
Competitor Analysis
Know exactly where you stand: across every channel that matters.
+46%
organic visibility uplift delivered for Levi's after technical fixes
What you get
- Organic share of voice vs competitors across your key keyword categories
- Paid search intelligence: competitor keywords, spend estimates & ad copy
- Social activity overview: posting frequency, formats & engagement benchmarks
- Brand scorecard: where you lead, match, or lose ground channel by channel
- Category-level market map showing who dominates which search territory
- Presentation-ready report with supporting data export
Why it matters
- You cannot build strategy without knowing the competitive landscape
- Search data reveals actual competitor investment levels
- Reveals where competitors are weak: the easiest wins to take
- Shared audience content data reduces content strategy guesswork
SEO + LLMO Strategy
A 12-month organic growth roadmap built on your data, tied to your commercial objectives.
26%
YoY NAA growth target set for American Express across 20+ markets
What you get
- Strategic statement connecting audience, channel & commercial targets
- Audience & user journey mapping across all purchase stages
- Three-pillar framework: Accessibility · Relevance · Authority
- LLMO recommendations: entity optimisation, structured content & AI citation strategy
- Tiered keyword & content priority model with effort/impact scoring
- 90-day quick-win plan + 12-month roadmap with measurement framework
Why it matters
- Without strategy, SEO is reactive and commercially disconnected
- LLMO is now competitive necessity: not a future consideration
- Tiered approach means resource always goes to highest-impact work
- Leadership-ready document that aligns the whole business
PPC Strategy
Stop guessing with your paid search budget. Start investing where the evidence says it works
3.4×
average ROI delivered across iProspect PPC programmes
What you get
- Commercial objective framework translating goals into PPC KPIs
- Audience strategy: segments, funnel targeting & first-party data architecture
- Campaign & account structure built for scale and clear attribution
- Keyword strategy with match type logic and bidding recommendations
- Budget allocation across brand/non-brand, prospecting/retargeting & campaign type
- 30/60/90-day launch or restructure plan
Why it matters
- PPC without strategy means scaling comfortable, not profitable
- Brand vs non-brand is the single biggest lever in most accounts
- Audience strategy compounds: more signal = lower CPA over time
- Clear attribution means the board can see exactly what's working
Content Strategy
Give your team a direction, a rationale and a calendar: built on search demand, not guesswork.
74–95%
of Levi's EMEA content was not optimised to actual search demand
What you get
- Content audit: what's performing, what's underleveraged (Amber), what's missing (Red)
- Audience content mapping across user journey stages and search intent
- 4–6 strategic content pillars grounded in demand, brand fit & competitor gaps
- Keyword-to-content brief mapping by format: editorial, FAQ, tool, product page
- 12-month content calendar with prioritised 90-day briefs
- Format and structure guidance for both search and AI answer surfaces
Why it matters
- Content without strategy generates traffic that doesn't convert
- RAG analysis shows where investment has most impact before a brief is written
- Content strategy and SEO strategy are inseparable
- Organic growth stalls within 12 months without content investment
AI Integration
Make your business meaningfully more efficient: not just by adding a chatbot.
10×
faster briefing, research & reporting for teams using structured AI workflows
What you get
- AI readiness assessment: workflows, tools & processes reviewed
- Prioritised integration roadmap from quick wins to deep workflow automation
- Tool & platform recommendations tailored to your existing stack
- Process documentation for consistent, quality-controlled AI usage
- Bespoke prompt library for your most common use cases
- 30-day implementation plan with clear accountability
Why it matters
- Teams not using AI now are already at a cost and speed disadvantage
- The risk is being replaced by a competitor who uses AI better
- Systematic integration: not one-off tools: compounds into real gains
- Quality-controlled AI usage prevents brand and accuracy risk
Training
Build internal capability that lasts: across SEO, PPC and AI.
15+
years Director-level agency experience Amex · ASOS · Sky · Levi's · Heathrow
What you get
- SEO + LLMO Fundamentals: for marketing, content & leadership teams
- PPC Essentials & Advanced: from structure through to Performance Max
- AI for Marketing Teams: prompting, workflows, research & automation
- Available as half-day workshop, full-day intensive or multi-session programme
- Every session bespoke: built around your business, tools & team level
- Delivered by a practitioner, not a trainer: real client examples throughout
Why it matters
- Generic training doesn't build lasting capability
- In-house teams with strong fundamentals outperform agency-dependent ones
- AI upskilling is the fastest way to reduce cost-per-output across the team
- Bespoke programmes have measurably higher retention and application
Let's talk!
Every engagement starts with a conversation.
Tell us where you are and where you want to get to.